Business Plan
Smart Catering. Smarter Events.
PlatedPal is a data-driven event planning and catering platform that empowers hosts to curate menus with guest input and connects them to caterers who compete for bookings. It simplifies meal coordination, reduces food waste, and optimizes costs.
👤 Host Features
- RSVP & Menu Form
- Data insights for planning
- Caterer bidding system
- Automated contracts & payments
👨🍳 Caterer Features
- Menu breakdowns
- Pricing & ingredient insights
- Automated grocery lists
- Streamlined booking
💰 Pricing Plans
| Plan | Description | Price |
|---|---|---|
| Host Pro Tier | Monthly subscription | $10/month |
| Caterer Data Pro | Advanced analytics | $100/month |
| Grocer Data Pack Pro | Annual licensing | $20,000/year |
| Forecast Pro Pack | Monthly insights | $5,000/month |
📈 Additional Revenue Streams
- 8% host commission
- 11% caterer commission
- $0.50/click ad fees
Reaching Hosts & Caterers Where They Are
PlatedPal’s marketing strategy targets both sides of our marketplace—event hosts and caterers—through digital campaigns, partnerships, and campus ambassador programs.
🎯 Target Customers
- DIY Hosts
- Local Caterers
- Corporate Coordinators
- College Students
🚀 Competitive Advantage
- Guest feedback integration
- Caterer bidding system
- Food waste reduction tools
- Event-specific focus
📊 Key Competitors
- RSVPify / Evite
- Uber Eats (Catering)
- Thumbtack
"Hosts care about guest feedback. Caterers want to compete. PlatedPal makes it happen."
Lean Team. Big Impact.
PlatedPal is built by a nimble, cross-functional team focused on rapid development and scalable growth.
| Role | Responsibilities |
|---|---|
| Co-Founders (CEO & COO) | Strategy, investor relations, operations |
| Product Lead | MVP development, UX, roadmap |
| Engineering Lead | Platform architecture, development |
| Marketing & Growth Lead | Brand, acquisition, engagement |
| Customer Success | Onboarding, support, dispute resolution |
| Operations & Partnerships | Caterer onboarding, logistics |
Advisory Support
- Legal Advisor
- Financial Advisor
- UX/UI Consultant
Financials
PlatedPal’s financial model is built for scalability, balancing recurring revenue with transactional fees and strategic data licensing.
💸 Revenue Streams
- Monthly subscriptions (Host Pro
- Monthly subscriptions (Host Pro, Caterer Data Pro)
- Annual licensing (Grocer Data Pack Pro)
- Commission fees (8% host, 11% caterer)
- Ad revenue ($0.50/click)
🧾 Cost Structure
- Platform development & maintenance
- Marketing & customer acquisition
- Customer support & operations
- Legal, compliance, and advisory
📈 Growth Projections
| Year | Revenue | Active Hosts | Active Caterers |
|---|---|---|---|
| Year 1 | $250,000 | 2,000 | 500 |
| Year 2 | $1.2M | 8,000 | 2,000 |
| Year 3 | $3.5M | 20,000 | 5,000 |